Barbie Store, Shanghai

I’ve kept this in my Drafts folder for a while now and thought I’d drag it out, in time for a New Year’s Eve’s “Gawk & Gasp” fest.

Mattel opened a Barbie store in Shanghai, China to mark its 50th Anniversary. It’s Big. It’s Pink and it’s Shiny.

The Barbie store in Shanghai, with its neon pink windows

The Barbie store in Shanghai, with its neon pink windows, via here

I’m sure the rest of the street pales in comparison. One way to draw the customers and for Barbie dear to stand out. Not so good for the other stores who instantly disappear!

Check out the psychedelic pink escalator going up/in. I’m not a fan of endless escalators… makes me feel woozy. I’m sure this would too!

The neon lighted escalator going up and into the building

via here

It’s a little bit like going into the psychedelic rabbit hole!

This flagship contains a spa, cafe, design studio, fashion stage and thousands and thousands of new and vintage Barbies. I’m not the biggest fan of dolls. Actually I hate them. But to see the detail on Barbie’s clothes and accessories would be a thrill all its own.

I grew up with Barbie, only having one doll, coveting my younger cousin’s 3-4 figures. Mum couldn’t afford Barbie clothes or shoes for my doll (hand-me-downs from said cousin) so I learnt to make my own with mum’s Singer treadle sewing machine. I still remember the pink work suit and the apple green Audrey-style dress I made for her. Of course I grew way past Barbie when I hit 12.

Until now.

This stairwell is pretty damn amazing.

The stairwell at Barbie @ Shanghai

The stairwell at Barbie @ Shanghai

What’s that dotting the stairwell, you say?

Let’s look closer…

A view from within the stairwell at Barbie @ Shanghai

A view from within the stairwell at Barbie @ Shanghai

Closer!

They're Barbies in boxes!

They’re Barbies in boxes!

A whopping 875 Barbies glassed in individual boxes. Which is a relief for the cleaners. Can you imagine the dusting??

That’s a great way to display a giant collection. Glass banisters with glass shelving with pez collection. Or vintage cars.

Deep pink enclave against shiny white

via here

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Completely keeping within the Barbie beauty theme, this superstore isn’t replete without a spa, beauty parlour or cosmetic shop. And it delivers:

Barbie @ Shanghai reception area of the real beauty spa parlour

Barbie @ Shanghai reception area of the real beauty spa parlour

Makeup section at the Barbie @ Shanghai store

Makeup section at the Barbie @ Shanghai store

Fancy buying Barbie clothes? (For life sized children and adults)

Clothes shopping at Barbie @ Shanghai

Clothes shopping at Barbie @ Shanghai

Barbie accessories at Barbie @ Shanghai

Barbie accessories at Barbie @ Shanghai

White, bright, clean and very funky stairwell! (I hope they pay their cleaning crew damn well.)

Read more here.

But as for me? 20 years later… I have my own Barbie doll again, designed by the equally iconic Jonathan Adler!

My Jonathan Adler Barbie doll set

My Jonathan Adler Barbie doll set

This is NOT a Hannah play toy!

24 December 2009

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5 Comments

  1. Reply

    amy prior

    31 December 2009

    OMGsh I think I have found a kindred blog spirit in you!

  2. Reply

    drey

    31 December 2009

    hehehehe how sweet of you :) made my new year's eve!! :)

  3. Reply

    Anonymous

    11 January 2012

    Been there it was Amazing! So fun. It's got all sorts of stuff, like a museum almost. It brought back all sorts of childhood memories. I got some super unique gifts for my best friend. She l-o-v-e-s Barbie.

  4. Reply

    drey

    11 January 2012

    yes i'd love t shop there, esp shop furniture!!! :)

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The Woman behind the Blog

Welcome to my blog! It’s such a pleasure having you here.

What are you inspired by? I am inspired by beautiful and bright interiors, fabric, furniture, pinks, yellows, greens, chairs, china, trees, chocolate, peonies, hydrangeas, cherry blossoms, roses and rhubarb with cream.

Friends and family call me drey (pronounced 'dree'... short for Audrey) and I can often be found zipping through op-shops and vintage stores in the Blue Mountains, NSW, Australia.

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